When we started in 2013, our mission was clear. We wanted to convert people who normally purchase plastic toothbrushes to our much more eco option: bamboo. To do that, however, we needed to be available where plastic brushes were bought – pharmacies and grocery stores. At that time, the purchasers in charge of putting products in stores wanted nothing to do with a paper box.
The only way to get on the shelf was to look “normal”, so we went with a biodegradable backing card, soy-based ink, and a PET blister. PET is the most recycle-friendly plastic available. We knew the packaging wasn’t the MOST eco-friendly, but it WAS the most eco-friendly option that got us into stores, where we could make the MOST impact. The brushes themselves are still 95% less plastic than a typical brush, and because of our packaging compromise that got us into these stores, we have replaced over 5.5 million (as of December 2019) plastic brushes.
However, now it’s 2020, and those in charge of putting products in stores are FINALLY waking up to the idea of more eco-friendly packaging. That’s amazing news, and we’re super stoked about it. We have a whole new line of redesigned packaging coming by end of Summer 2020 including biodegradable boxes, post-consumer recycled bags, and oxo-biodegradable polymer.
We have just launched our soft bristle toothbrush in our new zero waste packaging. It has not been picked up by stores as of yet but is currently available for sale in the continental USA online on our shop site and will be launching on Amazon soon as well!
So… How can YOU help? Next time you’re shopping, tell the store manager that you’d like to have our new zero waste packaging as an option for purchase! A lot of them don’t know it’s available unless they are looking for it.